Ever wonder how marketing tactics work? While some people may think they are a waste of time and money, others find it genius. I ran across this article this morning on HootSuite about how 3 different companies took 3 different approaches to engage with their client base and all three won in the arena. If you want to succeed in engaging with the millions (or billions depending on your goals) of people out there, follow these 3 basic rules:

Be the show not the commercial

Remember when  Felix Baumgartner made a supersonic skydive from space for RedBull? Yeah, that was all marketing. While being the “show” they were selling RedBull to each and every viewer. How? Because marketing mesmerizes you. It makes you want to support bad ass companies that can orchestrate something like one of the greatest dare devil feats in history.

Don’t get stuck in routines

Ok, now who remembers Will It Blend on YouTube by Blendtec? Crazy right? They thought outside of the box by doing those videos. They were able to get people to engage and attempt these crazy stunts. It became a sensation and ironically resulted in a 500% increase in sales.

Tell stories with heart

Chipotle Mexican Grill takes the prize on this one. Watch the video and tell me you don’t want to eat there, everyday, for the rest of your life. Exactly.

Article read on Hootsuite, by Ryan Holmes.