Welcome Jay Mendoza!!!

The Six Group would like to welcome Jay Mendoza to our client portfolio. Jay is a Vine Celebrity that has been taking over the Instagram and Facebook market. He has been linked to Oscar Miranda, Landon Moss, Mr. Chuey, and many others. He is currently in Los Angeles.

Follow him at Vine: Jay Mendoza IG: JayMendoza Snapchat: Jaymendoza7 Facebook: Jay Mendoza

Latest Changes By The IRS For 2015

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Here’s the latest on what’s changing for 2015:

1. Social Security wage base increase – The 2015 Social Security wage base has increased from $117,000 to $118,500.
2. Additional Medicare Tax – Wages in excess of $200,000 will continue to be subject to an extra 0.9% Medicare tax in 2015.
3. Credit reduction states – If you pay wages in a credit reduction state, they will pay more in federal unemployment tax (FUTA) when you file Form 940 for 2014. The following states are credit reduction states: CA, CT, IN, KY, NC, NY, OH. Visit the IRS website for more information.

Sole Proprietorship vs LLC

A simple, yet great explanation of what you should consider:

Sole Proprietorship

The positive: There is no easier way to launch a business than as a sole proprietor — basically, you just start working.

You ARE the business. Indeed, if you want to name the business something other than your legal name, you’ll need to file a “Doing Business As,” or DBA, name in the states in which you’re engaging in business. But that’s really all: It’s simple and inexpensive.  Even the taxes are easy: You pick up all the profits and losses of your business on your individual tax return, and you don’t need to file a separate return for the business.

The negative: A sole proprietor has zero liability protection. So, if someone gets sick from one of your vegan goodies, they can sue you personally. If they win, they will have access to all of your assets: your money, home and cars, among other assets.

If you were selling scarves instead of food, a sole proprietorship might be for you.  But any business with potential liability (that can’t be sheltered with insurance) should not be a sole proprietorship.

Limited Liability Company

The positive: The biggest benefit of the LLC over the sole proprietorship is that the LLC shelters you from liability.  A potential plaintiff would have to sue the LLC — and if he or she wins, the person would generally be limited to the assets of the LLC (not your personal assets).  A single-member LLC is taxed in the same way as a sole proprietorship: The profits and losses flow through to your individual tax return.  But, unlike a sole proprietorship, you can add one or more partners.  While you give up the simplicity of filing your business’s profits and losses on your own tax return at that point, the LLC still gives you the benefit of pass-through taxation.

The negative:  An LLC is a statutory entity, which means that you’ll need to file a certificate of formation (this document has different names in different states) and pay filing fees to set up the entity.  This is a simple process: You can generally find the directions to file, along with a sample form, on a state web site. Or you can work with a filing company that will charge a fee to process the filing.

This was a great simple explanation written by Lori Herberman for Entrepreneur.com. Please read the full article here: http://www.entrepreneur.com/article/241546

Unlimited Vacation Time

Richard Branson: 'subsidy junkie'.

Offering your employees unlimited time off? Sounds cray right? I would think so, but according to Inc. some companies are greatly benefiting from it. Below are some of the benefits Windsor Regional Hospital in Ontario has seen:

1. Recruit the best.

Policies on limited vacation time deny companies the opportunity to hire the best of the best. Offering talent more vacation when they are on boarded has the potential to upset long service employees. Unlimited vacation makes recruitment easier. “The look on an individual’s face when they hear about the policy is priceless,” Musyj says. If you’re looking to bring on seasoned talent this non-policy will give you a leg up on the competition.

2. Avoid the year-end rush.

To avoid a massive vacation liability bank most companies mandate that employees take their allotted vacation time within a twelve month period. This often results in employees vying for the vacation time they’ve saved up for unexpected events. The unlimited time off policy takes away the need to bank days off along with all the wasted effort of having to “jockey” for vacation time. At Windsor Regional the employee’s can now focus on what is important: the hospital’s patients.

3. Better teamwork.

With no limits on time off employees learn to pitch in during a co-worker’s absence. In the past it was seen as an obligation, but today Windsor Regional’s employees view it as a collaborative effort. They know that their fellow team members will do the same for them when they want time off. “It has resulted in better teamwork,” says Musyj. “These collaborative efforts have extended to day to day work activities resulting in a far greater collegial workplace.”

4. Gives a big boost to morale.

When a team member at Windsor Regional Hospital leaves work early to watch their child in a sports meet, for example, they can do so without being concerned about being disciplined or using up a valuable vacation day. No more made up excuses like I have a doctor’s appointment! “The energy they return to work with after being able to participate with their family is truly priceless for our patients,” says Musyj.

5. Creates loyalty.

Windsor Regional’s employee satisfaction rate ranges between an impressive ninety-two and ninety-four percent and their turnover rate is negligible. While unlimited time off is only a piece of the culture puzzle, a practice that has grown over 10 years, it is clearly generating strong employee loyalty. “When I started with this organization twelve years ago there was a handful of “go-to” people,” says Musyj. “That list has since grown into the hundreds; there is always someone to turn to when something needs to get done.”

Please read the full article “Why Richard Branson Thinks Unlimited Vacation Time Is Awesome-and You Should, Too” by Marla Tabaka.

How to Boost Sales with Marketing

Ever wonder how marketing tactics work? While some people may think they are a waste of time and money, others find it genius. I ran across this article this morning on HootSuite about how 3 different companies took 3 different approaches to engage with their client base and all three won in the arena. If you want to succeed in engaging with the millions (or billions depending on your goals) of people out there, follow these 3 basic rules:

Be the show not the commercial

Remember when  Felix Baumgartner made a supersonic skydive from space for RedBull? Yeah, that was all marketing. While being the “show” they were selling RedBull to each and every viewer. How? Because marketing mesmerizes you. It makes you want to support bad ass companies that can orchestrate something like one of the greatest dare devil feats in history.

Don’t get stuck in routines

Ok, now who remembers Will It Blend on YouTube by Blendtec? Crazy right? They thought outside of the box by doing those videos. They were able to get people to engage and attempt these crazy stunts. It became a sensation and ironically resulted in a 500% increase in sales.

Tell stories with heart

Chipotle Mexican Grill takes the prize on this one. Watch the video and tell me you don’t want to eat there, everyday, for the rest of your life. Exactly.

Article read on Hootsuite, by Ryan Holmes.

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